In 2022, Swiss watchmaker TAG Heuer launched a US$300,000 ($411,000) watch. Called the Plasma Diamant d’Avant-Garde, it features a dial made entirely out of diamonds. The kicker, however, is that the diamonds are all lab-grown.
It was a significant step for the brand, as it signalled TAG Heuer’s – and its parent company LVMH’s – endorsement of lab-grown diamonds, which had, till very recently, been factional.
LVMH, which owns brands including Louis Vuitton, Christian Dior and Bvlgari, also revealed in 2022 that it had invested in lab-grown diamond company Lusix. This came hot on the heels of De Beers’ launch of Lightbox in 2020, a company that develops and markets lab-grown diamonds.
For LVMH and De Beers, this allows them to tap into the growing lab-grown diamond market, as well as flex their creative muscles as they can experiment with creative new shapes and cuts.
Despite the initial apprehension, lab-grown diamonds have become mainstream, and are being favoured by younger clients. The numbers don’t lie either: In 2022, the lab-grown diamond market was worth US$12 billion, up from US$700 million in 2016.
Does this mean that natural diamonds are no longer sought after? On the contrary. A Zion Market Research study revealed that the global natural diamond market size was valued at around US$97.55 billion in 2022, and is slated to reach US$130.53 billion by 2023.
The truth is that while lab-grown diamonds are growing in market share, they still lag behind natural diamonds. But ultimately, both can co-exist peacefully. Both lab-grown and natural diamonds serve different purposes.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Heritage in a Bottle
Crafted by Swiss perfumer Christine Nagel, Barenia is the first chypre fragrance from Hermes, a seductive scent that is a dance between the delicate butterfly lily and the vibrant burst of miracle berry.
Is my adult acne caused by hormonal changes?
Quinn Chen answers.
BEST IN CLASS
MOVING AWAY FROM INTRODUCING ENTIRELY NEW PRODUCTS, BRANDS SUCH AS SHISEIDO, CLE DE PEAU BEAUTE AND SULWHASOO HAVE CHOSEN TO GO BACK TO THE DRAWING BOARD TO ELEVATE TRIED-AND-TRUE FORMULAS. THESE ICONIC CLASSICS ARE MORE EFFICACIOUS AND LUXURIOUS THAN BEFORE.
Sneak Peek
We've got our sights set on these new must-haves that promise to breathe new life into tired-looking eyes.
ACTS OF SERVICE
Beauty brands are enticing customers with a range of in-store treatments and services that offer expert tips, demonstrations and pampering.
BREAKING DOWN THE BENEFITS OF HYALURONIC ACID
Here's why this popular skincare ingredient is a potent fix for dehydrated complexions.
November favourites
Here are some of the must-haves you will not regret adding to your beauty shelf.
Against the rules
Step into the dark side with grunge-inspired moody tones and smoky, smudgy eyes.
Is it ever a good idea to engage in online discourse?
Sarah Bagharib answers.
GO WITH THE FLOW
Half a month in Mongolia living with nomadic families and exploring the country's storied beauty taught senior advertising strategist Uli Chan the beauty of impermanence.