Platinum hair is everywhere, literally. Going platinum blonde might not be a new thing, but it’s gotten a tad too noticeable this summer. Once associated with rebels and punks, the trend made a comeback a few years ago among cool kids like Kanye West and Jaden Smith. Since then, going platinum has become quite mainstream. If you need more pop culture references, Zac Efron, Machine Gun Kelly, Riz Ahmed, Zayn Malik, and Adam Levine have all gone platinum blonde. Not to mention closer to home, Bollywood celebrities have also gotten with the times. In June this year, Arjun Rampal made headlines with his hot blonde hair. In the past, Prateik Babbar, Saif Ali Khan, and Hardik Pandya were a few of many to perfect the style.
To get you bleach-ready this season, we’ve included some easy tips and tricks from hair experts to help you decide if you’re up for the challenge.
“It never depends on skin colour, but on the placement and use of platinum blonde, and how it compliments your haircut, and your hairstyle” — Darshan Yewalekar, celebrity hairstylist
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