Orkut was fun. It was a simple, “cool” platform, where the only thing we were crazy about were testimonials. Then Facebook happened, and we just scooped up the same social media behavioural pattern, and dumped it on FB. Heck, we didn’t even know what “social media” was back then. It was a website. It was very difficult to explain what it was to our parents, and why we were obsessed with it. But Facebook wasn’t for everyone back then. For starters, the Internet wasn’t as mobile as it is now. So, only computers had websites. That reads funny today, doesn’t it? On top of that, both Orkut and Facebook were only in English. Websites were mostly in English too. The Internet was a members only club. Today, well, the story is very different. And unfortunately, the privileged are not happy.
The viral Dolly Parton challenge from last year captured the distinctive personalities of social media apps — it’s based on what people want to achieve from their presence on said platforms. Facebook is an aggregator of news and networking. It’s the introduction to social media. Out parents start off with FB, many might not even graduate to others. Instagram comes next, as a perception platform. Instagram is about the good life, about self-love, about flaunting, about how-amazing-you-should-think my-life-is. LinkedIn is to project professionalism and cerebrality. Dating apps are mostly for hooking up (let's be honest, please). Snapchat is, well, dead, right?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Most Expensive Made-In-India Cars
From Mercedes limousines to variants of the flagship Land Rover, a surprising number of luxury flagship models are now locally assembled or produced in India
Making Noise In Quiet
Manik Handa of Eudaemon explains what it truly takes to define quiet luxury in India’s crowded retail market
Luggage Travails of a Frequent Flyer
Luxury and semi-luxury luggage are the new fashion frontier amongst the Indian jet set. Our writer though recommends extreme caution, unless you are the kind who can afford to fly in private jets
Ruling The Street
Either through imitation or rejection, streetwear continues to dominate the wardrobe of young India. We talk to those who follow the scene closely to understand its rise in status
Street Cred
Royal Enfield’s Guerrilla 450 is a thoroughly fun and exciting motorcycle—it is not that the Himalayan has just tidied up for a visit to the city
Now Serving.Indigenous India
India's culinary scene is buzzing with a quiet revolution, fueled by a vibrant comeback of hyperlocal ingredients. This movement isn't just about digging up fresh, local produce from across the nation—it's about rediscovering the deep, rich tapestry of India's diverse culinary heritage
CHAITANYA AKKINENI OF OLD LOVES AND NEW
The Akkineni-Daggubati family scion is starting a new phase, and life is looking more exciting than ever
Independence Movement
As we step into India's 77th year of Independence, we're shining the spotlight on four stunning timepieces, all designed from within the nation's borders
Precision in Motion
How Alain Zobrist and Omega Time the Olympics
The New Frontier
While India witnesses a massive growth in the number of global skincare brands entering the market, an increasing number of homegrown brands takeover the space and trust among consumers