For menswear maverick Kunal Rawal, at the core of it all is product design. As he best puts it, he’s out there to strike a balance between finding his voice and creating utility for the garments he makes under his label. For the last few years, he’s managed to create a niche for contemporary Indian wear, something only a handful of designers have been able to do. His clothes are functional, comfortable, speak to the new age consumer and enjoy a vast celebrity clientele. Taking it to the next step, Rawal is looking to expand his base to new cities to tap into the menswear market that needs a Kunal Rawal upgrade.
Who according to you, is the Kunal Rawal man today?
He’s somebody who appreciates functional details, enjoys luxury and is a multi-tasker. He’s sure about what he wants to do with his style. Whether it’s somebody who dresses a bit bold, likes understated or enjoys fun cuts and the way you wear it. He is also someone who believes in customising what he wears. So that according to me, today, is the Kunal Rawal man.
What changes can Indian men make to their wardrobe, according to you?
I think men today have far more of a contemporary head-space and they are looking at more transitional pieces. You know the parts that you could build, wear, for occasion wear, stuff that you could repurpose for western wear and all kinds of events that you have. I think that transitional segment between your wardrobe of western wear and traditional occasion wear is something people are using more and are enjoying more. So, I think multipurpose pieces is something that should be done more of.
With the plan to scale up your business, are these changes something you want to look at while you set up more stores in future?
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Rekha At 70 The Enduring Mystique
More than a generation after she was last seen on screen, the mystique that she successfully wrapped herself in continues to serve her well in the public imagination. Her fleeting public appearances in dazzling silk sarees and makeup continue to beguile the camera in the same manner it did at the peak of her career
iPhone Fatigue
Do we really need an annual Apple flagship release?
Men's Guide To Combat Premature Hair Loss
Male pattern baldness hit men at an early age, at times in late 30s and early 40s. We asked the experts the reason behind it, treatments that can help, and factors to take care of
SMRITI MANDHANA MAKES CRICKET LOOK EASY
In conversation with Man's World for Hyundai Drive Within campaign, the stylish Indian batter talks about her craft, evolution, and her thoughts on women's cricket
Pritam Hitting The High Note
A National Award for Brahmastra: Part One Shiva this year and songs that continue to clock millions of streams, Pritam Chakraborty proves why he's one of the most acclaimed Hindi Film music directors of our time
JEMIMAH RODRIGUES IS HAVING THE TIME OF HER LIFE
In conversation with Man's World as a part of Hyundai Drive Within campaign, Jemimah Rodrigues take us through the drive within her that inspires her to be the best in her business.
SHAFALI VERMA IN A LEAGUE OF HER OWN
In conversation with Man's World India as a part of the Hyundai Drive Within campaign, Shafali Verma opens up about her historic double century, her fearless brand of cricket, and more
Hands Onl Seiko Prospex 1965 Heritage Diver's Watch SPB455 100th Anniversary Edition
Seiko's 100th anniversary of the first watch to bear its name brought an exciting addition to its famed Prospex collection; a timepiece that pays homage to the brand's iconic history while embracing modern ideas of versatile wearability
WATCHES ON THE WILD SIDE ATYPICAL CASE DESIGNS
Horology isn't just about precision. It's also about understanding the rules of perception-and sometimes, taking a sledgehammer to them
Denim The Timeless Trendsetter
Crystal Henricksen, Head of Denim Design at GAP, shares with us what makes the fabric simple, versatile, and timeless
