<div style="page-break-before:always; page-break-after:always"><p><b>L</b>G showcased its latest intelligent TV processor at CES 2021. The &alpha; (Alpha) 9 Gen 4 AI, revamps the performance on the new LG OLED 83 C1. The processor leverages deep learning to enhance upscaling, making content of any quality look great on the large, self-emissive displays. LG&rsquo;s newest processor features AI Picture Pro, which recognises onscreen objects such as faces and bodies and distinguishes between foregrounds and backgrounds, processing each object independently to make images more threedimensional. With its ability to detect content genre, the &alpha;9 Gen 4 processor further optimises picture quality, amount of light in scenes and ambient conditions in various viewing environments.</p><div style="page-break-before:always; page-break-after:always"><p>The processor incorporates a new version of LG&rsquo;s AI Sound Pro which boasts two major additions for 2021. Virtual 5.1.2 surround sound up-mixing delivers an incredibly immersive audio experience via the TV&rsquo;s built-in speakers while Auto Volume Leveling ensures a consistent level of volume when switching between channels or streaming apps, a solution to a problem that has long annoyed TV viewers.</p><p>The LG OLED 83 C1 offers an exceptionally intuitive user experience thanks to the company&rsquo;s updated webOS 6.0 smart TV platform. With a completely redesigned New Home screen as well as performance and feature improvements, webOS 6.0 provides faster access to apps and simpler content discovery capability with even more personalised recommendations. Paired with an improved Magic Remote that includes hot keys for popular content providers, LG&rsquo;s new webOS offers users the ability to more easily control and navigate the TV and the growing webOS ecosystem.</p><div style="page-break-before:always; page-break-after:always"><p>With the company&rsquo;s self-lit pixel technology, the panels featured in the LG OLED 83 C1 offer perfect blacks and have been certified as having 100 percent colour fidelity by the global product testing agency Intertek. In addition to their unsurpassed color and contrast, the TV supports Dolby Vision IQ and Dolby Atmos to take viewer immersion to a whole new level.</p>

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