Weve Been Thinking About Holograms All Wrong
New York magazine|October 10, 2022
Forget reanimating dead musicians. This technology is for living performers who can't stand their bandmates.
Lane Brown
Weve Been Thinking About Holograms All Wrong

ABBA'S MUSIC is immortal, Swedishly engineered to flood listeners' brains with dopamine until the sun explodes. The band itself, though, was never built to last. Its lineup included two married couples-Agnetha Fältskog and Björn Ulvaeus, and Benny Andersson and Anni-Frid Lyngstadwhose relationships ended in double divorce, triggering the group's 1982 split. ABBA's original career spanned just a decade; they stayed broken up for the next four, even while the Mamma Mia! movies and a relentlessly popular greatest-hits album made them more famous in this century than they'd been in the previous one. They were once offered $1 billion to reunite, but seemingly nothing could compel them back into business with their former spouses. "Money is not a factor," Ulvaeus once said. "We will never appear onstage again."

But then, this past May, they did. The occasion was the opening night of ABBA Voyage, their new virtual-concert residency in London, and they were there to take a bow for a performance they had not (technically) given. Voyage stars computer-generated clones of the band designed to look and sound like their 1979 selves. The real members, now in their 70s, spent a month in motion-capture suits working out the choreography but can now relax at home-separately-while their "ABBAtars" play "Dancing Queen," "Fernando," and "Waterloo" seven times a week, aided by a ten-piece live orchestra.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM NEW YORK MAGAZINEView all
Trapped in Time
New York magazine

Trapped in Time

A woman relives the same day in a stunning Danish novel.

time-read
6 mins  |
Nov 18-Dec 1, 2024
Polyphonic City
New York magazine

Polyphonic City

A SOFT, SHIMMERING beauty permeates the images of Mumbai that open Payal Kapadia's All We Imagine As Light. For all the nighttime bustle on display-the heave of people, the constant activity and chaos-Kapadia shoots with a flair for the illusory.

time-read
3 mins  |
Nov 18-Dec 1, 2024
Lear at the Fountain of Youth
New York magazine

Lear at the Fountain of Youth

Kenneth Branagh's production is nipped, tucked, and facile.

time-read
5 mins  |
Nov 18-Dec 1, 2024
A Belfast Lad Goes Home
New York magazine

A Belfast Lad Goes Home

After playing some iconic Americans, Anthony Boyle is a beloved IRA commander in a riveting new series about the Troubles.

time-read
5 mins  |
Nov 18-Dec 1, 2024
The Pluck of the Irish
New York magazine

The Pluck of the Irish

Artists from the Indiana-size island continue to dominate popular culture. Online, they've gained a rep as the \"good Europeans.\"

time-read
8 mins  |
Nov 18-Dec 1, 2024
Houston's on Houston
New York magazine

Houston's on Houston

The Corner Store is like an upscale chain for downtown scene-chasers.

time-read
3 mins  |
Nov 18-Dec 1, 2024
A Brownstone That's Pink Inside
New York magazine

A Brownstone That's Pink Inside

Artist Vivian Reiss's Murray Hill house of whimsy.

time-read
3 mins  |
Nov 18-Dec 1, 2024
These Jeans Made Me Gay
New York magazine

These Jeans Made Me Gay

The Citizens of Humanity Horseshoe pants complete my queer style.

time-read
2 mins  |
Nov 18-Dec 1, 2024
Manic, STONED, Throttle, No Brakes
New York magazine

Manic, STONED, Throttle, No Brakes

Less than six months after her Gagosian sölu show, the artist JAMIAN JULIANO-VILLAND lost her gallery and all her money and was preparing for an exhibition with two the biggest living American artists.

time-read
10+ mins  |
Nov 18-Dec 1, 2024
WHO EVER THOUGHT THAT BRIGHT PINK MEAT THAT LASTS FOR WEEKS WAS A GOOD IDEA?
New York magazine

WHO EVER THOUGHT THAT BRIGHT PINK MEAT THAT LASTS FOR WEEKS WAS A GOOD IDEA?

Deli Meat Is Rotten

time-read
10+ mins  |
Nov 18-Dec 1, 2024