With its 2017 Da Vinci collection, luxury watch IWC Schaffhausen gives greater attention to women who desire perfection and precision in their timepieces
When the Swiss luxury watch IWC Schaffhausen started in 1868, it first concentrated on the male market. With a clear focus on technology and development, it immediately gained a solid reputation as a finely crafted and precise timepiece for men, staying true to its early slogan “Engineered for Men.” But times do change, and markets shift. Women began wearing their watches as brooches or pendants hung around the neck. So the manufacture, founded by the American Florentine Ariosto Jones, created designs with more embellishments and ornaments that pleased this clientele.
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