On his 2013 album Yeezus, the Chicago rapper Kanye West highlighted something that the world had failed to notice, namely, that he is a god. He had been called many things in his life – including a jackass by Barack Obama – but never this. Naturally, West’s deific pretensions incurred accusations of narcissism and blasphemy. The offending song was unambiguously titled ‘I Am a God’, and its message was clear: I, Kanye West, am more than human.
West later explained that the song was born out of frustration. Desperate to become a success in the fashion industry, yet feeling rebuffed by the labels he wanted to work with, he was tipped over the edge at Paris Fashion Week when he was pointedly asked not to attend a series of events: “So the next day I went to the studio with Daft Punk and I wrote ‘I Am a God’, ‘cause it’s like, yo, nobody can tell me where I can and can’t go. Man, I’m the number one living and breathing rock star.” Unsurprisingly, the god who emerges from the song’s lyrics seems closer to a diva than a divinity:
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