Something old, something new, something iconic, and something blue! Gucci's signature GG monogram comes to life in a timeless combination of navy and beige, defining an exciting selection for more than just the true blue Gucci lover. The stunning motif reinterprets the House's original rendering from the '70s in the Love Parade collection. Here, Creative Director Alessandro Michele casts the archival-colored motif as the star attraction, gracing several bags and shoes for men and women.
With a low environmental impact, canvas has come to the forefront of each collection over the years, gradually becoming a Gucci hallmark. As canvas materials are a biodegradable, durable, and renewable resource, Gucci is undoubtedly pushing the boundaries in marrying luxury with sustainability out of love for our blue planet.
The new Blue GG Monogram 2022 campaign is captured by fashion photographer Max Siedentopf, with styling from Luca Galasso and set design by Victoria Salomoni. Gucci has us fall in love with the modern functionality and classic sophistication of the Love Parade collection while highlighting the power of the GG motif to stand out.
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