Recent years have presented a whirl of novel breakthroughs in beauty, particularly in anti-aging skincare. Today’s intelligent ingredients and high-tech formulations are able to reach key cells more efficiently than ever to promise quick and visible results.
To keep up with the race, cult products have undergone transformative updates to offer maximum efficacy. We look into three recent groundbreaking revamps.
SHISEIDO: TOTAL DEFENSE
Founded in 1872, this Japanese giant is the world’s oldest cosmetic company. As the brand modernized, it made scientific research its core. In 2014, it added the serum into its arsenal of flagship products. Its creation took 25 years of research – a worthy endeavor as it quickly garnered awards and a devoted following. Its Ultimune Complex was regarded as radical; where many sought to remedy existing signs of aging, the serum’s bedrock was strengthening skin health as long-term prevention.
Seven years later, Shiseido has unveiled its 2021 re-edition as a progressive evolution of past editions. The serum’s recent facelift, named Ultimune Power Infusing Concentrate, features a proprietary complex called The Lifeblood ImuGenerationRED Technology. It offers double defense through two primary technologies to boost skin circulation.
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