#1 Key to Your Success Customer Service At the Heart of the Experience

Loosely de ned as all interactions between a customer and a product provider at the time of sale, and thereafter, in today’s time and age, Customer Service has taken on gargantuan proportions. In the salon and spa business per se, Customer Service plays a critical role, as it adds immense value to your business and builds lasting relationships.

- Aradhana V Bhatnagar

What do retail giants Nike and Starbucks, and e-Commerce leader, Amazon have in common with each other?

They are market leaders, who have an enviable product inventory; their persuasive marketing strategies have an altruistic and humane angle that centre around ‘customer experience’; they regard their customers as partners in success and hence, display such exemplary service that when a buyer is scouting for goods, these three brands have a top of the mind recall. They replace their products even if the buyer has misplaced the invoice, and firmly have in place a ‘no questions asked policy’, the importance of which cannot be stressed enough! Benjamin Franklin put it right when he said, “Well done is better than well said.” Truly remarkable customer service goes beyond fixing bug or handing out discounts. It is about leaving people with a positive memory of your business. Therefore, is it any surprise that Amazon.com is a leader in virtual shopping, Nike in retail and Starbucks in the food and beverage business?

Steps being taken in the beauty space