Co-founder & CEO of Orange Tree Salon in Mumbai, Mamtaa Joshi, is inspired to achieve operational excellence by propelling client-centric services at her salon. Joshi shares her insights into brand management, role of social media, salon design, and more with Salon India
I was pursuing a bachelor’s degree in Microbiology, but was drawn towards the creative fields. My interest in the salon business was triggered by personal experiences. I had visited many salons across the country, but somewhere, I was never satisfied with the service I received and everything fell just a little short each time. I realised the yawning gap for a salon that kept quality of service, staff training, ambience, and inventory, in mind and decided to fill it. With the sole mission to offer great and quality services keeping the client’s satisfaction in mind, I launched Orange Tree.
Marketing strategies adopted for brand management
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