Vibhoar Gupta, Director, NEU Salonz, shares his views on the salon industry, principles of smooth salon management, marketing strategies, and more
Getting started
Ever since childhood I have had a close relationship with the hair care industry. With the help of my father, Naviin Gupta, I have been involved with NEU Salonz as it is a family business. After my 16th birthday, I joined the business in a managerial capacity, with a philosophy and hope to take the brand towards greater heights.
Inception and growth of NEU Salonz
In the late 90s, Gurgaon, as a city, was in its infancy. My father wanted to address the grooming and beauty needs of the people living in that area. This vision driven by insight led to the inception of NEU Salonz in DLF Phase II in 2001. Today, we have six outlets spread across Gurgaon in the pockets of Galleria, DLF Phase II, MG Road, DLF Phase I, Golf Course Road and Sohna Road. In Delhi, we have one in Greater Kailash-I.
Challenges faced
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