An easy laidback attitude with little or no regard for safety will change as beauty and wellness centres catapult into action – just to survive. By the time the lockdown is fully revoked small parlours would have succumbed to the situation and fallen by the wayside, some would have downsized to half their number and team strength, however, those who have always made safety a priority will have to pull up their boots as adherence to strict rules and safety guidelines will take on a new meaning. In the days to come, stringent measures will be high on the checklist as clients are going to be wary of visiting social places for a long, long time to come.
Melissa Hughe, Technical Head, Schwarzkopf Professional shares, “Now that the lockdown is about to be relaxed in some zones in India, it is important for me to let you know that we are braced and ready to welcome you. All our salon partners have adopted deep cleaning measures and very high hygiene standards to make sure your and their safety remains intact. In addition, all our salon partners will undergo rigorous and regular checkups on their cleanliness and sanitation as per the government guidelines. We look forward to your support and cooperation and assure you that your safety is our priority.” Melissa has created a checklist for the brand’s salon partners that should be paid heed to.
Three golden rules to follow
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
COVID-19 TIMES: Online Education is a Boon
Since March 2020, India has been impacted by the deadly Coronavirus. The beauty industry was hit hardest because of the nature of work and resultantly, several salons and spas had to face closure. The segment which saw smooth sailing was online education, as now the academies used various platforms as an opportunity to address more students and include more courses
Daphne Bridgerton: The Blushing Beauty
Amanda Bell, Global Director of Education and Make-up Artistry at Pixi re-creates Daphne Bridgerton’s look in the period drama Bridgerton using products from Pixi
Top Nail Paint Colours
Recommended by Nail Artists
Skin Bio Remodelling: Recommended by Experts
Dermatologist, Trichologist Dr Vidushi Jain, Medical Head Dermalinks, shares her perspective on the aesthetic procedure
Riya Chandra
An Unending Quest for Learning
Trending Spring Hairstyles
At a time when the pandemic was roaring and lockdown had been affected, haircuts and hair colour services had taken a backseat. A year later, there are vaccines to combat the virus and people are flocking to salons to avail their services. Here are some of the hair looks that will be popular in 2021
Lokesh Verma
Tattooing is an Art
Grooming
Grooming
Digital Complexion by Kryolan: Make-up Revolutionised
The Digital Complexion range made with innovative ingredients has harnessed the latest technology to empower the make-up artist as well as the client
Alfonso Martinez
His Father’s Son. With hairdressing in his blood, Alfonso Martinez had a tough and demanding mentor in the form of his father. Through persistence and passion he was able to overcome most of the challenges and today has helped raise the bar of Spanish hairdressing. Today, Martinez is Director of Hairkrone Salons in Madrid and the Finalist for Spanish Hairdresser of the Year 2020/2021 at the Fígaro Awards