Skin Care Trends In 2018

I have noticed the trend of technology being integrated with skin care and new technology-enabled products are being introduced in markets. As the consumer is becoming digitally savvy and increasingly exposed to technology available across the globe, the need to integrate technology with efficacious products has increased. Here is a peek into trends to look out for in 2018.

 

- Presley Coelho

 Skin consultation tools

The Indian market is moving towards people being comfortable with their own skin types. Fairness continues to dominate, however increasingly the consumer understands their own type and tone. Various diagnostic tools have been introduced in the Indian market by brands like Cheryl’s Cosmeceuticals, such as the Skin Scan apps, which diagnose the skin concern and recommend products. There are multiple instruments including the Hydrameter for moisture check, Woodslamp to understand pigmentation, Magnifier Glasses to check pores/ black-white heads, and the Specvisor that zooms into the skin to help the consumer understand their own personalised skin regimen.

Skin service tools

Internationally there are multiple brands which are introducing multiple tools for skin care. Tools that help in exfoliation, removing black heads, and clearing oil along with the right product are gaining popularity among the digitally savvy consumer.

Hand held tools