Textile and Fashion Federation Singapore CEO Semun Ho tells Hong Xinyi how she wants to help Singapore’s fashion industry forge a larger global footprint.
SEMUN HO, CHIEF EXECUTIVE OFFICER of the Textile and Fashion Federation Singapore (Taff ), is flying the flag for Singapore design in this feature by sporting an elegant jacket created by Thomas Wee. She is a long-time fan of the veteran designer’s work, she tells us, and creating visibility for such individuals is an important part of Taff ’s mission.
The trade association she’s helming also has a far bigger picture in mind—it aims to position Singapore as an innovative fashion hub in Southeast Asia. That’s a formidable task. While the country is a regional shopping paradise, homegrown fashion labels have not really been a significant part of the retail scene for locals, much fewer tourists, and a global presence for these brands has proved elusive.
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