The reason for the success of one of the world’s largest yacht builder, Azimut Benetti Group, arguably lies in the family-like culture cultivated within the company by its owners. Chong Seow Wei finds out more at this year’s Azimut Benetti Yachting Gala in Puglia, Italy.
The first time I felt the familial ties that Italian yacht company Azimut Benetti Group so greatly prided itself on having was within the halls of the Castello Carlo V in the quaint seaside town of Monopoli in Puglia, Italy. The palpable sense of community almost outshined the stunning beauty of the 16th-century castle, which had been booked out by the family-owned company for the welcome cocktail reception of its signature annual event, the Azimut Benetti Yachting Gala in June.
The stonewalled castle buzzed with excited greetings and animated conversations between the guests, which comprised an international mix of wealthy yacht owners, well-connected ship dealers and press, with Singapore Tatler being the only media from Asia. The ambience was undoubtedly convivial as guests were reunited with old friends at the exclusive three-day affair.
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