Want to own works by famous artists but don’t have Jeff Bezos’ bank account? Join an online art-buying community, suggests Emilie Yabut-Razon
ONE OF PABLO PICASSO’S OIL on-canvas works, Bust of a Musketeer, is currently on display at the Pierre Arnaud Foundation in Lens, Switzerland. It is the masterpiece’s first stop on a European tour, courtesy of its new owners—all 25,000 of them—after it was purchased in December for two million Swiss francs (about US$2.1m).
The group is part of a 500,000-strong online community gathered by the 12-year-old Swiss online platform QoQa.ch, which offers its members special deals to buy, within 24 hours, selected products, from luxury watches and sports cars to zippy toothbrushes. But it was the first time QoQa.ch members purchased a piece of art as a group.
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