<div style="page-break-before:always; page-break-after:always">If the original Halo band wasn&rsquo;t a sign that Amazon is well and truly interested in directing its significant influence towards the fitness market, the Halo View is a twelve-foot billboard rendered in lurid neon. This stick-it-to-Fitbit device brings the company&rsquo;s offering much closer to the competition it&rsquo;s attempting to dethrone. It&rsquo;s certainly cheaper than an Apple Watch, though eerily similar to cheaper devices from the likes of Xiaomi &ndash; but Amazon&rsquo;s hardware offering is only the beginning. The company is packing in the extras, too: there&rsquo;s a whole health ecosystem due to grow around it, incorporating (naturally) online classes, mindfulness, recipes and more, with a year&rsquo;s subscription included with the band. This is the start of a fight &ndash; or, at least, it will be when Amazon rolls it out globally.T3 SAYS: A fitter design than the original Halo.

AMAZON HALO VIEW

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