No idea exists in a vacuum, especially not in the hospitality industry, where the success of a business depends on how much people can relate to it. Respecting a space’s surroundings and history is one way to do that – and it's something Michael Goodman, managing director of EDG Design knows all too well.
His firm is responsible for the look of Barbary Coast – a dual concept bar spread over two stories of a historic Boat Quay shophouse. While inspired by the bars of San Francisco during the 1800s Gold Rush, most of its design cues come from elements found in Boat Quay's trading district history.
Understanding design, however, is just half the story. Goodman’s time as a restaurant owner and executive chef at Kevin Costner’s restaurant Epiphany in Santa Barbara, and the Amandari in Bali, place him in the perfect position to design with every stakeholder – guests to chefs – in mind.
How does experience in restaurant operations help with your design process?
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