As An Accessory There Is Hands Down No Parallel To Jewellery. Bindu Gopal Rao Speaks To Santosh Bathija The Name Behind Jewellery Brands Popli Art Gallery, Aquamarine And Minerali.
To join the family business and expand it to different verticals can be challenging. However, this has become second nature for Santosh Bathija who has taken his family jewellery business to the next level by making it more accessible and inclusive.
“I hail from a family of retail store owners, and it was always something I wanted to be a part of. Studying was a struggle as I was more inclined towards creativity and strategy and focused on drama, debate and elocution.” So while he completed his education, Santosh also worked with his grandfather Thakurdas Bathija at his store Amber that retailed exquisite handcrafts, and later with his father Sukhlal Bathija at Popli that retails precious jewellery.
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