The Sparkling Water Maker That Wants To Save The Earth And Foster World Peace

Meet the sparkling water maker inspiring you to make healthier choices while saving the earth and fostering world peace at the same time

- Elizabeth Liew

you probably know Sodastream as that cool fizzy water machine your trendiest friend owns, or by its hilarious and creative April Fool’s Day ads, featuring celebrities such as Paris Hilton. As the world’s biggest sparkling water brand with over 100 years’ experience, its home carbonation machines make drinking water fun while championing alternatives to single-use plastics. But there’s more – the innovative brand promotes inclusivity right from the assembly line.

In November last year, we joined Sodastream Singapore and their Tribe Leaders – a group of trailblazing individuals who embody the brand’s philosophy of healthy, stylish living – on their first-ever experiential trip to Sodastream’s “Island Of Peace” factory in Israel, a facility that churns out 32,000 units of their famous sparkling water makers daily.

The “Secret Ingredient”

Located in Rahat, an hour’s drive from the capital Tel Aviv and about 20km from the conflict-ridden Gaza strip, the 86,000-sqm Sodastream plant seems to spring up in the middle of the Negev Desert like a giant oasis. The factory, aptly named the “Island Of Peace”, employs over 2,000 workers of different ethnicities and religions. Here, Arabs and Jews, Israelis and Palestinians and even Bedouins (nomadic groups) all work side-by-side in harmony.