What A Beautiful World

The Weekly’s Beauty Editor Arissa Ha flew to New York City to experience the birthplace of a brand that’s working to change the way we view beauty

It’s not every day that an opportunity to visit New York City comes by, and even less when you’re invited by Kiehl’s, a brand whose history, products, and commitment to Mother Earth weaves a colourful tapestry synonymous with the city’s energy.

Even though it wasn’t my first trip to the Big Apple, joining them for the World of Kiehl’s 2019 event has allowed me to view the city through their eyes and learn exactly what the brand stands for.long and having it exceed all your expectations. As a Beauty Editor, I’ve had the privilege of attending many product launches both locally and overseas; and while it’s the brand’s job to sell you the products they are launching, it seemed almost like Kiehl’s was just happy to have you there with them. They played host and showed us the many sights and sounds of the city, including a helicopter ride which gave me the best view New York has to offer.

We also visited the original Kiehl’s store which still stands on 109 3rd Avenue and has been there since 1851. Most of the fixtures in the store, including the apothecary drawers and display shelves have been with the store since the start. Its founder John Kiehl started the store as a family runapothecary and even though it was acquired by the L’Oréal Group in 2000, the brand remains very much true to its roots, offering efficacious products with no-frills packaging, and a group of dedicated and trained customer service representatives who seek to recommend products that work best for your skin.