(The #1 Mistake that Most Life Coaches Make)
Is coaching dead? You’ve probably heard the stories that most coaches fail and that the only ones that are successful coach other coaches. And, while there may be some evidence to support both of those statements...
The truth is that coaching isn’t dead, it’s EVOLVING.
In fact, this is the best time to become a coach because it’s an industry that is growing. It’s a 2.5 billion dollar field—so it’s a legitimate industry and SOMEONE is making that money.
No, coaching isn’t dead, but the old model of coaching doesn’t work. It’s too general.
We can hear you thinking, “but wait, EVERYONE can benefit from what I have to offer!” But, in reality, even if what you offer COULD help anyone, the truth is that not every one cares.
Plus, at a practical level, you cannot reach everyone. Even more importantly, if you try to market to everyone you’ll reach no one.
You see, when we started coaching a decade ago it was a brand new industry. Since that time us trailblazers have learned from our failures and identified what WORKS. With all of the thousands of coaches we’ve worked with and all of the training programs we’ve been part of ourselves, it’s become abundantly clear that the coaches who are successful are focusing on a new method of coaching… Niche coaching!
The ONLY way to successfully get coaching clients is to target a specific group of people who are uniquely interested in what you have to offer and willing to pay for it. So, what separates those who are successful?
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