The future belongs to content creators, but there’s a catch, expounds Jose Covaco, every Indian pop culture follower’s favourite funny man
There’s so much to cover here, so let’s start with what’s important: I’m not famous. Amitabh Bachchan is famous, and everyone doesn’t get to be ‘Bachchan famous’. Fame is an illusion — it’s not completely useless, but it will be gone one day. Don’t let it mean anything to you. If you can afford to, do your thing because you love doing it. Make stuff because it makes you happy. Put some love into it, and try to create what makes other people happy as well. Do everything else for money.
There hasn’t been a better time than now to be an independent content maker. Our phones shoot in 4K, internet speeds are way better than the days of dial-up modems. Children today don’t even know what that means! With Facebook, YouTube, Twitter, Snapchat, Instagram, everyone can be their own broadcasting network. And TV channels still spend lakhs on creating content that no one watches while some dude showering at home with a jackfruit gets seven trillion hits. The truth is that no one really knows anything and you never know what will ‘go viral’…so don’t sit on your ideas. Good content will travel far; it doesn’t matter where it starts. But what happens after? People get bored so easily; many people stopped reading this a paragraph ago. Attention spans are lower than ever, so whatever you come up with has to be spectacular or you shouldn’t even bother with it. Fame is a byproduct of working hard, working smart, being awesome, being consistent, and a bit of luck. So whatever it is you do, do it consistently. The catch? Even if you do all these things, there’s no guarantee you’ll be famous.
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