The Jewellery Trousseaua Questionnaire - Mr. Arvind Katrela

The Jewellery Trousseaua Questionnaire - Mr. Arvind Katrela

- Kiran Srinivasan

JCS Jewel Creations, his brain child, was born in 2013 and has grown by over fifty percent in four years. Today, the brand is visible all across the city from large malls to magazines; newspapers to small bags. JCS is now an established player in the market growing steadily every year. He strives to create a unique experience out of jewellery shopping with the idea of expanding into experiential product consulting, “Customers should have a feeling of buying something unique while also feeling that it forms a part of themselves.” Is the saying that they go by. The future of JCS is the brand’s expansion across South India catering to various demographics, “JCS should be remembered at the time of a family occasion and our designs form an integral part of creating identity.”

Their philosophy is woven around the conception of the ‘unique’ and ‘beauty’, with decades of experience in the art of Jewellery, generations of craftsmen managed to revive our techniques and place them in the context of contemporary luxury and modern designs, ensuring a wonderful result. An experienced team of designers, pattern-makers, gold / silversmiths, sculptors, engravers and setters, gather their talent along with their love for the profession and by carving precious metals, they create jewellery with a unique aesthetic perfection. JCS, celebrated the timeless of luxury with creations that reflect history, traditioin and passion for the ‘unique’.

About Mr. Arvind Katrela

Hailing from a long line of jewellery families in India, Arvind Katrela was the first to explore the opportunities in the direct retail segment of the industry with a vision of creating an identity for his brand and himself in a market that already boasts long-standing names.