Close Shave
FHM India|July 2018

Will startups be able to change the way Indian men groom themselves?

Mukul Kashyap
Close Shave

E commerce startups changed the way Indians shop — causing losses to traditional convenience stores and changing their customer services too — it seems it’s time for grooming startups to change the way Indian men shave.

If a recent Assocham report is anything to go by, there are enough reasons for men’s grooming market to be optimistic. Currently worth ₹16,800 crore in India, it is expected to reach ₹35,000 crore in the next three years, a projected annual growth rate of 45 per cent.

It is the 18 to 35 year olds, who are expected to shepherd the industry to its peak. These are the people who understand the importance of grooming and are aware of the latest trends. They find their role models in actors or celebrities who market shaving as a lifestyle experience, which is beyond a necessity.

Trending on Social Media

Not too long ago, shaving was seen by Indian men as a necessary evil. It was taken care of by mass market razors or the local barber. With the advent of aggressive advertising campaigns by companies and social media influencers, the approach has changed. Today, men believe their appearance is important. They make an effort to look good and an entire industry, which arguably created this new need, has been revolutionised to cater to it.

Take Bombay Shaving Company for example. A three-year-old startup that sells shaving kits online, received over 14 crore in funding in 2017. “Urbanisation, social media and the rise of disposable income are some of the key factors behind men’s increased focus on grooming,” Raunak Munot, co-founder of Bombay Shaving Company says. The socioeconomic situation in India has changed as more people from tier I and II cities have moved to metros. They take an active interest in grooming.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM FHM INDIAView all
For The Perfect Luxury Stay
FHM India

For The Perfect Luxury Stay

Here We Are With The Best Of The Best Stay Options So You Don't Miss Out On The Lap Of Luxury In The Fashion Capital.

time-read
2 mins  |
May 2023
Dress For The Sweat
FHM India

Dress For The Sweat

If You're Likely To Get Sweaty, We Have Got You Covered For Sweat-Wicking Fabrics Which Draw Moisture Away From The Body And Seek Out Fresh Fit To Resist Bacterial Build Up While Keeping You Fresh.

time-read
1 min  |
May 2023
Accessorise Your Bedroom Smartly!
FHM India

Accessorise Your Bedroom Smartly!

An Alarm Clock Can Be A Healthy Upgrade To A Distraction-Free Bedroom, Despite Feeling Like A Technological Downgrade. So, Dive In And Set Up A Mindful Bedtime Routine To Have A Productive Day.

time-read
2 mins  |
May 2023
MASTERING THE ART OF BEARDS
FHM India

MASTERING THE ART OF BEARDS

With Modern Essentials Created Just For Men, The Beauty Industry Has Launched Several Beauty Essentials To Bring Some Allure To The Men. Head Over To Add-On To Grooming Kit.

time-read
3 mins  |
May 2023
A DELECTABLE BOUNTY From The Sea
FHM India

A DELECTABLE BOUNTY From The Sea

Beyond Its Mouth-Watering Taste, Seafood Offers A Treasure Trove Of Nutritional Benefits. Read On To Explore The Seafood Dishes We Have Curated Just For You!

time-read
3 mins  |
May 2023
VINTAGE ON Wheels
FHM India

VINTAGE ON Wheels

They Are Stylish, Fun To Drive, And Can Make Heads Turn Wherever They Go. Wondering What We're Talking About? Go Ahead And Get To Know About The Beauty Of Vintage Cars.

time-read
4 mins  |
May 2023
Enfolding THE SILVER LOOP
FHM India

Enfolding THE SILVER LOOP

Will This Skull Engraved Ring By Alexander McQueen Make It Your Jewellery Assemblage? Let's Find Out!

time-read
2 mins  |
May 2023
Goof Of In THE SUN
FHM India

Goof Of In THE SUN

Lawn Games Are Beloved, And If You Didn’t Grow Up Perfecting In These Games While Making Countless Hours Of Hilarious Moments, Then Do It Now! It’s Now Or Never, Dive In And Find Out Which One You Can Ace.

time-read
4 mins  |
May 2023
Because EVERY MOMENT MATTERS
FHM India

Because EVERY MOMENT MATTERS

Technology Has Enabled Us To Capture Every Special Moment As A Memory Even If It Is Moving. Let's Take A Look At The Best Of The Best Videography Cameras For The Professionals.

time-read
3 mins  |
May 2023
LET THOSE PAWS Walk In Style
FHM India

LET THOSE PAWS Walk In Style

Time To Elevate The Fashion Game Not Just For You But Also For Your Lovable Pets. Here Are Some Styling Tips For All The Pa(w)rents To Make Their Pets Look Charming As Ever.

time-read
3 mins  |
May 2023