Gone are the days when men’s grooming was an undercover topic. Today, the men’s grooming product industry is drastically growing and going beyond usual beard and hair grooming methods. Rather, it is extending to overall skin improvement with face cleansers, creams, mists, face masks and scrubs being widely used. A report by the Associated Chambers of Commerce of India (ASSOCHAM) found that in India, men in the age group of 25-45 are the ones who do not fear to break the bank for costly beauty products due to which the grooming industry is growing at 45% CAGR.
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