Stories, instead of faces
Raw, black & white portraits, instead of perfect and polished pictures. No artificial lighting, only the camera’s flash. These are the components of Carrera’s Drive Your Story campaign, combined to create a contemporary narrative that perfectly represents the spirit of the brand.
Former mechanic, today a photographer and artist renowned for his ability to portray the inconclusive, Jacopo Benassi captured the real stories of unique characters that followed their instincts, fought to be true to their beliefs and live now the life they wanted, inventing for themselves a reality that otherwise was not possible.
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