It has been almost six months since I joined the Asian Tour and it is with great pride that my first announcement in my monthly column is to tell all of you that the Tour is back in China!
I’m very pleased that after many months of negotiation, building trust and forging plans with the China Golf Association (CGA), we recently announced a strategic partnership where we plan to launch up to four new tournaments in China this year and hopefully more from 2018 and beyond.
I’m very honoured to be given the opportunity to write a monthly column which will entail the success of our immensely talented members, the growth and development of the game and what sports fans can look forward to on the Asian Tour.
I’m indeed delighted to be a part of the Asian Tour and one of the reasons why I accepted the position as CEO was because of the huge potential that I see for the game in this part of the world.
With Asia being the focal point of the global economy, the opportunities for us to further grow the sport is very appealing, especially with sponsors and corporations utilising golf as a platform to promote and market their brands and services.
Recently, we extended our partnership with ECCO Golf and Fenix XCELL, two leading brands which we will continue to work closely with to develop more exciting activation for both parties.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
PLAYING ALONG THE LINES
ClearPath Alignment now adorns the latest TaylorMade TP5 and TP5x Stripe golf balls.
NG CONTINUES TO BLAZE A TRAIL
Sydnie Ng's victory in the Singapore Junior Masters B Division Girls boosts her potential.
DESCENTE ON THE ASCENT
Descente and FILA Golf gives the renovated The Shop at Laguna National Golf Resort Club a trendy boost.
DIVINE PLEASURES FOR A CAUSE
Christian media ministry TWR Asia finds charitable connections through golf.
TO "D" OR NOT TO "D"?
If you chose “D”, you are right and you would be joining millions of people around the world who are choosing “D” as the one necessary supplement they must include in their daily diet.
QUOTIDIAN LUXURY
Audi's new Q4 e-tron offers everyday comfort and performance through sustainable rides.
A RACE LIKE NO OTHER
Join us as we take a front row seat at Le Mans, one of the greatest races in the world, followed by an exclusive tour of Ferrari's automated factory in Maranello, Italy.
CELEBRATING THE MODERN WOMAN
Patek Philippe's Twenty-4 collection has come a long way since its inception at the turn of the millennium, and this year's anniversary edition is a sign of the times.
THE PRIVILEGE OF MEMBERSHIP
Dragon Golf International offers its members in Singapore with access to top courses around the world. Founder and Managing Director Neil Douglas talks about why it may be the answer to the future of golf travel.
THE LURE OF THE LAKESIDE
Banyan Group's massive new undertaking in Phuket rides on soaring international demand for homes on the island
