Simply The Boss

Formerly the most underpowered computer in Apple’s arsenal, the iMac has evolved into something of a monster. But who is this new Pro actually for?

In computing, terms like ‘pro’ are thrown around like confetti. Shove a dedicated graphics card and a slightly fancier screen on  your machine and – hey presto – you’ve got something you can charge another grand for.

While milking extra cash out of people with an inflated sense of self-importance hardly counts as the con of the century, it does make the proclamations of Apple’s all-new souped-up iMac hard to trust on face value. With prices for this beast starting at an eye-watering $5720 – and the setup we’re testing here adding up to well over nine thousand big ones – it’s easier than ever to raise an eyebrow at this particular Pro. But to call it overpriced would be harsh: this machine is an absolute beast, with a spec sheet that’s equivalent to Elon Musk’s CV.