Our Dearly Beloved

After debut album ‘White Noise’ made them stars, PVRIS, as we know them, had to die. But having gone through heaven and hell, they're back with a new record – reborn and stronger than ever.

- Andy Biddulph

The PVRIS you once knew is dead. On April 26, the band’s fans were sent a funeral card that read, “In loving remembrance of PVRIS,” and listed their ‘birth’ as November 04, 2014. The day their first album ‘White Noise’ was released...

The internet went wild (obviously), and a couple of days later, Lynn Gunn, Brian MacDonald and Alex Babinski dropped the video for new track ‘Heaven’. All three members died in the video, with the mirror that graced the cover of their debut album unceremoniously smashed in a dramatic, unsettling scene; the ‘White Noise’-era was now officially over.

The truth is, the PVRIS we’ve gotten to know over the past couple of years has been gone for a while. But this isn’t time to mourn; it’s time to embrace their passing. That era of PVRIS had to come to an end.

Everyone’s an expert. When it comes to breaking bands, everyone has an opinion on what they should be doing; how they should sound, what they should look like, how they should speak, who they should tour with… the list goes on and on.

New bands – especially good new bands – can scarcely move for well-intentioned, I-know-better-than-you advice from all sides. Some of it is useful, some of it isn’t, but it’s always available when bands are trying to make something of themselves.

But what happens when everything goes right? When your band becomes popular beyond your wildest dreams and you suddenly have hundreds of thousands of eyes watching your every move? Who tells you how to deal with that? Nobody. And that’s why Lynn Gunn shut down.

“Over the past few years, I think I kind of shut off emotionally; to protect myself from a lot of things,” the front woman explains.