Northern Incentive
Business Traveller Middle East|March 2019

The Oberoi Beach Resort, Al Zorah is popular among UAE staycationers and European leisure travellers – but more opportunities exist for corporates at home and abroad

Northern Incentive
Within hours of arriving at The Oberoi Beach Resort, Al Zorah, followers are quick to write plaudits. “We had my husband’s 50th anniversary there,” writes one Dubai contact, “My favourite UAE hotel!” writes another.

Yet despite its popularity as a place to celebrate or unwind, there is a segment of the market – notably corporates – who are less aware of its location and services, as Albert Meow, Director of Sales & Marketing, explains as we breakfast on the picturesque water-side terrace of Vinesse. The stylish resort, designed by leading Italian architect Piero Lissoni, marks its second anniversary in April.

“Initially, the focus has been on the leisure market – particularly Europe – but we want to tap into the domestic market for off-site events,” he said. “We get requests but I think there are more companies we can reach out to. The awareness is still not there.”

But it is changing. Last month the resort hosted its first event from a UAE-based law firm, which booked 80 of the 89 rooms and enjoyed a beach BBQ. A leading financial company has scheduled a group booking this month, but pharmaceuticals, with their strict requirements, are less represented. “What tends to happen is, after they’ve been here for an event, they come back with their family for staycations so that’s another benefit,” added Albert

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BUSINESS TRAVELLER MIDDLE EASTView all
Onwards and upwards
Business Traveller Middle East

Onwards and upwards

In an exclusive interview with Ian Fairservice for Business Traveller, His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority and CEO and Founder of the Emirates Group, provides insight into the current and future state of travel and Emirates’ pivotal role in getting the industry back on track

time-read
5 mins  |
July - August 2021
Cleaning up the crisis
Business Traveller Middle East

Cleaning up the crisis

How hotels have risen to the challenge of keeping guests safe during the pandemic

time-read
10 mins  |
May - June 2021
The Great Vegas Meetings Magic Act
Business Traveller Middle East

The Great Vegas Meetings Magic Act

The city is working hard to conjure up events and make millions of visitors reappear

time-read
9 mins  |
May - June 2021
TAKES OFF
Business Traveller Middle East

TAKES OFF

Corporations are seeking new travel solutions that put safety and convenience first

time-read
5 mins  |
May - June 2021
TEE TIME IN TOKYO
Business Traveller Middle East

TEE TIME IN TOKYO

The Tokyo Olympics may be delayed, but the golf courses around Japan’s capital aren’t slowing down

time-read
5 mins  |
May - June 2021
KEYS TO THE KINGDOM
Business Traveller Middle East

KEYS TO THE KINGDOM

New and upcoming hotels to check out when you next visit Saudi Arabia

time-read
10+ mins  |
May - June 2021
QATAR CALLING
Business Traveller Middle East

QATAR CALLING

A swathe of hotels are opening in the Gulf State in the run-up to the 2022 FIFA World Cup

time-read
10 mins  |
March 2021
MEMPHIS CON BRIO
Business Traveller Middle East

MEMPHIS CON BRIO

Music and history flood through the heart and soul of this quintessential American river town

time-read
6 mins  |
March 2021
Sofitel Mumbai BKC
Business Traveller Middle East

Sofitel Mumbai BKC

BACKGROUND Sofitel Mumbai BKC is one of Accor’s most prominent addresses in Mumbai, Maharashtra. The French hospitality group’s other hotels in the city are operated under the Novotel and ibis brands.

time-read
3 mins  |
March 2021
Taking Scotland in Stride
Business Traveller Middle East

Taking Scotland in Stride

A walk through the Highlands and Borders is the best way to touch this country’s history and nature

time-read
5 mins  |
March 2021