Having made significant inroads into the State during the local body elections, the BJP moves into top gear in its mission to consolidate its
AFTER its impressive performance in the Odisha panchayat elections in February, the Bharatiya Janata Party (BJP) is currently drawing up plans to take on the Biju Janata Dal (BJD) and conquer Odisha. The party held a two-day national executive meeting in Bhubaneswar in mid April, which boosted the morale of the party cadre. The Varanasi-like road show by Prime Minister Narendra Modi in the State capital, which was attended mostly by BJP workers from all over the State, was hyped by the saffron party with the help of a section of the media. Television channels and newspapers have been creating the impression that the party cannot wait to contest the elections in 2019.
In its efforts to make its presence felt in the 36,000 polling booths, the BJPhas announced its plans to make Odisha the laboratory of welfare schemes for the poor. The implementation of the Pradhan Mantri Ujjwala Yojana is being accorded top priority to take the Modi government’s message to more rural areas in the State.
The BJP, which has a strong presence in the interior parts of the State, has also started the process of strengthening its base in the coastal regions, where it fared relatively well in the local body elections in some districts such as Khurda and Kendrapara. It has already tried to strike a chord with the people of Odisha with Modi felicitating the descendants of martyrs of the Paika rebellion during his two-day visit to attend the national executive meet.
Drawing up strategies to woo voters ahead of elections is nothing new, but any party needs workers at the grass-roots level to effectively implement them, which the BJP does not have in the State although it won nearly 300 zilla parishad seats out of 846 in this year’s local body elections compared with just 36 in 2012.
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