Planting For Progess
New Zealand Listener|August 25-31 2018

Acting on climate change is good for business – that’s why local charity Trees That Count is making it easier for Kiwi companies to fund the planting of native trees.

Planting For Progess

How’s your company faring on the sustainability front? In a world where climate change looms large and customers favour socially responsible companies, giving back makes good business sense.

Kiwi tree-planting charity Trees That Count knows this down to the ground. As New Zealand’s only community marketplace connecting native-tree planters with funders, it counts the number of native trees being planted by groups and agencies, and helps increase this number by encouraging donations.

Recently it launched Tree Registries, a new way for businesses to demonstrate environmental leadership and engage with customers. Any business, group or individual can crowdfund through the charity’s website to donate native trees as part of a promotion, say, or to mark a special occasion such as a wedding or new baby.

Trees That Count communications manager Melanie Seyfort says crowdfunding for a native forest is an idea that resonates with customers and employees alike.

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