In the next few years, Dr. Sahil Gupta met experts from around the world at various conferences trying to find out what made infertility treatment so expensive and what could be done to make it more affordable. In 2015, with enough knowledge and scientific data from experts from within the industry, he founded Aveya IVF – India’s most affordable IVF program.
Aveya started offering an all-inclusive basic natural IVF cycle for Rs 35,000, over 75% down from the average Rs 150,000 price tag of existing Indian clinics.
No more than 2 years from its launch, Aveya became one of the busiest IVF clinics in Dr. Gupta’s home city of New Delhi. The clinic grew to 7 locations all over the country and proved that an affordable IVF treatment can offer the highest standards at the same time. Aveya has consistently shown efficiency, success and satisfaction rates similar to those seen in the best US and European clinics.
How could a young doctor disrupt the IVF market? Is Aveya just yet another case of an aggressively-priced competitor with air-thin profit margins?
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