McCracken has consulted on the intersection of culture and commerce for IKEA, Sesame Street, Nike, Kanye West, Netflix, and the Obama White House. He spoke with Reason’s Nick Gillespie in January.
Q: Can you define the Elizabethan ideal of honor?
A: Honor was like a storehouse of value. The value wasn’t economic; it was personal. You were judged and understood to be accomplished, or to have failed to accomplish, a personal reputation.
Q: So the honor code meant you were a man of your word and could be trusted?
A: Yes, and it’s also horrifying because it’s so exclusive. It says that unless you’re born into the aristocratic or at least the gentle classes, you can’t be trusted at all. I tried to go through the book as a kind of cultural engineer and bring up what’s good and get rid of what’s bad.
Q: What are some recent American examples where honor was just completely absent?
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THE REAL THREAT IS AN ISOLATED CHINA
DECOUPLING FROM TRADE WILL MAKE THE U.S. POORER AND CHINA MORE TOTALITARIAN.
Against Our Own Best Souls'
SISTER HELEN PREJEAN ON HERLIFE ASA WITNESS ON DEATH ROW
'THE POLITICS HAVE COME TO US'
HOW A CHRISTIAN CHARITY IN EL PASO ENDED UP AT WAR WITH THE TEXAS GOVERNMENT FOR HELPING UNDOCUMENTED IMMIGRANTS
MATERIEL LOSS
HOW THE U.S. MILITARY BUSTS ITS BUDGET ON WASTEFUL, CARELESS, AND UNNECESSARY 'SELF-LICKING ICE CREAM CONES'
'NOT A SUICIDE PACT'
HOW A 1949 SUPREME COURT DISSENT GAVE BIRTH TO A MEME THAT SUBVERTS FREE SPEECH AND CIVIL LIBERTIES
HOW MUSK CAN HELP TRUMP CUT TRILLIONS
DURING PRESIDENT DONALD Trump’s first term in office, the national debt increased by $8 trillion—due, in large part, to huge spending hikes that Congress passed and Trump signed.
THE IMPROBABLE RISE OF MAGA-MUSK
IS ELON MUSK A REACTIONARY WITHA DEFECTIVE BULLSHIT METER OR THE BEST PART OF THE SECOND TRUMP ADMINISTRATION?
A Free-Range Family
RIGHT NOW, CHILDHOOD is intensely meh. Maybe you read the recent report in The Journal of Pediatrics that said that as kids' independence and free play have gone down, their anxiety and depression have been going up.
Educulture Wars
THE CULTURE WAR is costing school districts billions, according to a report released in October 2024 by the UCLA Institute for Democracy, Education, and Access. The report surveyed superintendents at 467 school districts nationwide about extra expenditures they undertook because of increased conflict over culture war issues such as critical race theory, book chal- lenges, gender-related debates, and other politicized topics. The report estimates that such fights cost school districts around $3.2 billion during the 2023-2024 school year.
Q&A Penny Lane
PENNY LANE'S NEW Netflix documentary, Confessions of a Good Samaritan, delves into her life-changing decision to donate a kidney to a stranger. Known for her thoughtful and provocative storytelling, Lane has explored human connection and empathy in films such as Hail Satan? and The Pain of Others. Last October she spoke with Reason's Nick Gillespie and shared her emotional, physical, and philosophical experience with anonymous kidney donation and the challenges that came with it.
