Add to cart, proceed to checkout, complete order. This was, and is to an extent, 39-year-old brand consultant Divya Singh's routine each time she got her paycheque. "My shopping addiction began when Flipkart was the major player way before Amazon came along," she says. "It initially started with ordering books. It then became about finding deals online.
When you are earning and have money at your disposal, you are tempted to buy things. It began with an original Calvin Klein watch I bought when I got a new job. I spent ₹12,000 on it. When you get great brands for a great deal, it is so tempting. It kind of gives one self-confidence. Moreover, it is convenient you can pay by card or avail of cash on delivery."
Just like Singh, the convenience of online shopping tempted a lot of us to buy things; things we may not even have needed. Singh says she once spent ₹80,000 in three months. "I bought books, shoes and many other things," she says. "It was a craze, it was also greed." Singh confesses that her tendency to shop was more when she had a bad day. "When something went wrong, my go-to comfort would be shopping," she says. "I amassed over 1,000 things. A lot of them are locked in a room."
Singh says she definitely overspent-maxing out her debit and credit cards. "Paying bills became difficult," she says. "I still find it difficult to control the urge to shop as the offers keep coming."
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Trump And The Crisis Of Liberalism
Although Donald Trump's election to a non-consecutive second term to the US presidency is not unprecedented—Grover Cleveland had done it in 1893—it is nevertheless a watershed moment.
What Will It Take To Clean Up Delhi Air?
IT IS ASKED, year after year, why Delhi’s air remains unbreathable despite several interventions to reduce pollution.
Men eye the woman's purse
A couple of months ago, I chanced upon a young 20-something man at my gym walking out with a women’s sling bag.
When trees hold hands
A filmmaker explores the human-nature connect through the living root bridges
Ms Gee & Gen Z
The vibrant Anuja Chauhan and her daughter Nayantara on the generational gap in romance writing
Vikram Seth-a suitable man
Our golden boy of literature was the star attraction at the recent Shillong Literary Festival in mysterious Meghalaya.
Superman bites the dust
When my granddaughter Kim was about three, I often took her to play in a nearby park.
OLD MAN AND THE SEA
Meet G. Govinda Menon, the 102-year-old engineer who had a key role in surveying the Vizhinjam coast in the 1940s, assessing its potential for an international port
Managing volatility: smarter equity choices in uncertain markets
THE INDIAN STOCK MARKET has delivered a strong 11 per cent CAGR over the past decade, with positive returns for eight straight years.
Investing in actively managed low-volatility portfolios keeps risks at bay
AFTER A ROARING bull market over the past year, equity markets in the recent months have gone into a correction mode as FIIs go on a selling spree. Volatility has risen and investment returns are hurt.
