The Aam Aadmi Party recently felicitated a group of senior citizens, beneficiaries of the Delhi government’s free pilgrimage scheme. The group, just back from the Jagannath Temple in Puri, was in for a surprise as Chief Minister Arvind Kejriwal dropped in to talk to them. Hands folded, a smile on his face, Kejriwal inquired about their well-being and the trip, and sought their blessings. The elders wished that a tour to Rameswaram be organised next, and Kejriwal, called ‘Shravan Kumar’ by some in the group, readily agreed.
If he came across as a ‘dutiful son’ in the meeting with the elders, he was the empathetic ‘elder brother’ as he shared a bus ride with women after his government made travel in public buses free for them. Elsewhere, he was a ‘favourite uncle’ as he spoke to students and parents at a recent mega parent-teacher meeting held in state government schools.
There is a world of difference between the Kejriwal of 2020 and his ‘muffler man’ avatar of 2013, when the fledgling AAP had made a stunning debut with 28 seats in the state elections. The muffler had come to symbolise the aam aadmi fighting a corrupt establishment, but it has vanished since. Kejriwal even quipped recently that people had failed to notice its absence.
No longer the rebel, he is now the family man who understands the problems of the common man. An empathetic smile has replaced the intense stare of a rebel, and pictures showing him doing mundane activities—checking potted plants for mosquito larvae or doing puja with his wife, Sunita—are often seen on his and his party’s social media pages.
Full-page newspaper ads and billboards have further affirmed this new avatar. And though political rivals may call it a waste of public money, the ads were an important tool in the visual transformation of Kejriwal.
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