Modest fashion might have come of age, with designers experimenting with conservative collections.
A luxury modest fashion e-tailer—The Modist—which stocks collections by design labels like Christopher Kane and Ellery, recently secured an investment of $15 million from venture capital firm Vaultier7. Countries from Dubai to Indonesia to the UK host modest fashion weeks, which are getting increasingly popular. So what is modest fashion? In the beginning, it had a religio-ethnic connotation, referring mostly to Muslim fashion. After the 9/11 attack on the twin towers, fashion made it a point to stay as far away as possible from Islam. But in the last decade or so, with the increasing purchasing power of contemporary Muslim women, designers have gone from shunning to embracing Islamic fashion. From Dolce & Gabbana’s abayas to Net-a-porter’s Eid edit to Nike’s Pro Hijab and Marks & Spencer’s line of burkinis, Muslim fashion is slowly making its way to the mainstream.
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