Champions Cup? Now it's taking in also-rans!
The Rugby Paper|May 30, 2021
If and when the brewing industry calls “time gentlemen please” on its financial support for the European Champions Cup – it is not yet certain that Heineken, the current title sponsors, will extend beyond next season – who might be in the market for naming rights?
CHRIS HEWETT
Champions Cup? Now it's taking in also-rans!

As the tournament has reached a point where it is far easier to get in than it is to get back out again, the organisers should consider opening talks with acknowledged experts in the field. Her Majesty’s Prison Service would be a perfect fit.

England’s “elite” clubs are now in the thick of a scrap for eight qualifying places. Which, with only a dozen teams in the mix, is barely a scrap at all. As Willie John McBride and his “99 call” Lions would have put it: “One in, nearly all in.”

There was more elitism in the Paris Commune. As Nick Cain correctly pointed out in these pages a week ago, the return to a 24-team tournament means the European Cup is no longer restricted to “the best of the best” – a sorry state of affairs, given the rich history of the tournament and its central place in the development of professional rugby.

Next season’s contingent from the PRO14 (or 16, or 18, or however many it happens to be this week) has already been decided: the four Irish provinces, three Welsh regions and Glasgow. Of this bunch, only Leinster, Munster and Ulster managed to win more games than they lost during their domestic campaign. Glasgow? They finished second in ten of their 16 matches – a record that should have seen them dumped in the workhouse for a season rather than invited to the ball.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the {{IssueName}} edition of {{MagazineName}}.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM THE RUGBY PAPERView all
Unbeaten Lymm put the Tykes on a leash
The Rugby Paper

Unbeaten Lymm put the Tykes on a leash

LYMM maintained their unbeaten start to the campaign, taking the major scalp of Leeds Tykes and ending the visitors' unblemished start.

time-read
2 mins  |
November 10, 2024
Dramatic late win boosts leaders
The Rugby Paper

Dramatic late win boosts leaders

A LAST-minute converted try saw Tonbridge Juddians snatch victory from the jaws of defeat at Barnes.

time-read
2 mins  |
November 10, 2024
England need to be more consistent
The Rugby Paper

England need to be more consistent

I WAS at last week's game against the All Blacks and as much as I enjoyed my first visit to the stadium since the Six Nations, I couldn't help noticing a different attitude of those in control of the stadium's notification system which puts out messages to the crowd.

time-read
4 mins  |
November 10, 2024
Cuthbert: Wales have to deliver
The Rugby Paper

Cuthbert: Wales have to deliver

ALEX Cuthbert says the pressure on Wales is huge ahead of their opening Autumn Nations Series game against Fiji today.

time-read
3 mins  |
November 10, 2024
Anyanwu heads the list of star attractions
The Rugby Paper

Anyanwu heads the list of star attractions

TOP 14 transfer speculation is always thoroughly entertaining, and this season has so far been no exception.

time-read
3 mins  |
November 10, 2024
Goldthorp can challenge Kildunne for No.15 spot
The Rugby Paper

Goldthorp can challenge Kildunne for No.15 spot

LOUGHBOROUGH Lightning head coach Nathan Smith is backing Fran Goldthorp to compete with Ellie Kildunne, right, for England's No.15 jersey.

time-read
1 min  |
November 10, 2024
Four-try David calls the shots for Bears
The Rugby Paper

Four-try David calls the shots for Bears

MILLIE David helped Bristol blow Leicester away after scoring four of their 10 tries at Welford Road.

time-read
2 mins  |
November 10, 2024
Scott-Young keen to follow his father
The Rugby Paper

Scott-Young keen to follow his father

TYPICAL of most Australians, Scott-Young Angus has fairly sunny disposition and the loose forward is confident that Saints can soon start to turn things around on the road.

time-read
2 mins  |
November 10, 2024
When value for money is not part of the deal
The Rugby Paper

When value for money is not part of the deal

ENGLAND'S bench strategy against New Zealand - goodbye \"bomb squad\", hello \"squib squad\"-has been investigated, psychoanalysed, convicted on all charges and mercilessly sentenced by the entire rugby world and its maiden aunt, so there is no earthly point in returning to the scene of the crime.

time-read
3 mins  |
November 10, 2024
'I want to prove my worth to Bath'
The Rugby Paper

'I want to prove my worth to Bath'

OUT-OF-FAVOUR winger RuBath aridh McConnochie is hoping to use the Premiership Cup to lay down a challenge to Johann van Graan and make his selection claims impossible to ignore.

time-read
3 mins  |
November 10, 2024