An analysis of the 2021 poll results showed that Binface — real name Jon Harvey — got the highest proportion of votes relative to the amount he spent entering the race — an average of 40p per vote. This was in contrast to other beaten candidates such as Brian Rose, the US millionaire podcaster, who spent £13.69 per vote, and actor Laurence Fox, who stood for the pro-Brexit, anti-lockdown Reclaim party and spent £8.02 per vote.
All three lost their £10,000 deposits because they failed to win five per cent of the votes cast — Count Binface’s only cost in securing 24,775 votes and coming ninth.
Binface, who dresses in fake armour, wanted to rename London Bridge after the actress Phoebe Waller-Bridge and to ban shops from charging more than £1 for a croissant.
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