The distressing images and audio posted on social media of a young woman bloodied and bruised could not be ignored.
And no matter how valuable Mason Greenwood is – or how prodigious his talent - such allegations are so much bigger than that.
“We are aware of images and allegations circulating on social media, said a United spokesperson. “We will not make any further comment until the facts have been established. Manchester United do not condone violence of any kind.
That, in itself, was a bold move and acknowledgement of the situation.
Rumours and sordid allegations swirl around on social media on a near-daily basis. It is the nature of the modern world, of high definition cameras on phones and the power of just about anybody who owns one to become a global publisher.
Fabulously wealthy young people, not just elite footballers, know their moves can be constantly tracked and they have teams of handlers dedicated to dealing with problematic content.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Only £65k a month to live like Boy George
The Karma Chameleon singer listed his house for £17m in 2022, turning down offers. Now, he's looking for a tenant
Welcome to London, unicorn capital of Europe
We're flying far ahead of anywhere outside US for tech investment
Arteta's Arsenal evolution The next phase
Malik Ouzia and Simon Collings assess how the Spaniard will try to bring down Man City after he signs up for another three years with the title in his sights
Title fight catches fire after Gunners embrace dark side
Arsenal-City clashes take on a welcome edge of animosity
Whack the hippy gong-boho's back
It happened in Paris one grey February day. Sienna Miller was in an oversized, black leather jacket, lace-trimmed silk slip and clumpy great wedges.
There's a Starlink waiting in the sky... 7,000 in fact.Can Elon Musk stop them crashing to Earth?
As he was preparing his fields for seeding this year, Barry Sawchuk came across a giant slab of space debris. It had come from a spacecraft belonging to Elon Musk’s company, SpaceX.
'Politicians are only into power-mongering, corruption and cronyism'
We speak to alt revolutionary DEEPAK CHOPRA about biomarkers, his digital twin and his work to save humanity from disease
I've been waiting for a production of Godotthis brilliant all my life
Ben Whishaw and Lucian Msamati bring a potent, tragicomic chemistry to James Macdonald’s rich revival of Samuel Beckett’s challenging play.
Trust me, the Ritz is London's bestrestaurant
To whom we turn in moments of gloom and glory can be instructive, a filter of our truest friends. I've fallen out with the Ritz a couple of times, including once after a visit to the bar which didn’t warrant a review (“But you said it was lovely!” they said.
'Healing is a dirty word'
After four traumatic years, FKA twigs is back with a new album -and a thrilling metamorphosis