Who are the retail frontliners? They are the sales clerks, store assistants, waitresses, waiters, cashiers, baggers, merchandisers, promodizers, security guards, among others whom we run into when we go shopping, dining, or when we are just simply having a good time. At times, some people treat them unfairly making these frontliners at the receiving end of meanness and idiosyncrasies. In this time of pandemic, retail frontliners walk the extra mile as they continue to report for work to earn their daily wage and so others can go on with their lives.
According to the Philippine Retailers Association (PRA) and Philippine Franchising Association (PFA), with all the lockdowns since March 2020, the retail industry has lost 70 percent of its pre-pandemic sales revenue.
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