What are people buying during the coronavirus lockdown? A Nielsen India study showed that while hygiene products such as hand sanitisers, masks and soaps have recorded over 100 per cent growth in sales, other items such as cough syrup, salty snacks and cooking oil are also seeing a massive spike. The gain is mostly on online platforms. This is good news for e-commerce players and FMCG companies but bad news for offline retailers.
Nielsen did an online survey across 15 large Indian metropolitan cities between March 17 and March 19 covering 898 respondents.
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