‘Medicinal herb-dyed’, ‘immunity boosting’, ‘no toxic irritants’. These terms are commonly found on clothing tags of Ayurvedic apparel. Marketed with attention to healing properties and doshas, these textiles are rooted in the philosophy of the ancient medicinal system.
If you run a quick check on Google, searches for #ayurveda and #sustainablefashion (1.7 and 4.5 million posts respectively and counting) have quintupled over the last three years (according to French tech startup, Heuritech). Interestingly, Ayurveda headed the lineup at the Global Wellness Summit (GWS) in Singapore this October — with ‘wellness’ apparel as one of the major talking points at the three-day event, along with trends like biomeasuring wearables that track your stress levels, and clothing from crop waste.
Brand central
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