Rishi Sunak has a new "side hustle". As well as being prime minster a job that requires him to get the British economy back on track, stop everyone from smoking, and win the next general election - the man with more than 3 million followers on Instagram has managed to find time for another key role: men’s fashion outfluencer.
Unlike an actual influencer, whose visual endorsement of a particular product or clothing item can cause a spike in sales and a rush on pre-orders, the outfluencer’s effect is the opposite. He can kill a look, or a style, or a beloved adidas Samba sneaker with just one picture, which happened last week when Sunak wore his pristine white, Dadidas footwear with narrow-cut trews and a crisply ironed white shirt during a Downing Street interview.
Public outcry and fashion outrage were so strong that on Wednesday Sunak was forced to issue a “fulsome apology to the Samba community” for killing the trend for the classic sneaker, which had been regarded as the “it” shoe of the moment.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Carse justifies England faith as the archetypal bold pick
If you won a boxing match after your opponent continually punched themselves in the face, how much credit can you take?
Tenacious Diallo the key to Amorim pressing machine
Old Trafford has not seen anything like this before.
Gold King Cole packs the Bridge with merry old souls
In the 83rd minute, the ball rolled to the feet of Cole Palmer in a bubble of space outside Aston Villa's box, and the crowd snapped to attention.
Vibrant Anfield marks the changing of the Guardiola
There was a lull in the noise, a break in the Anfield atmosphere, when a defiant chant emerged from a corner near Stefan Ortega’s goal.
What is so daunting about Spain's new data checks?
Q You have written about the new “red tape” for visitors to Spain. So, as well as your usual passport details you will give a contact number, address and email. Not exactly the Spanish Inquisition, is it?
Sectarian clashes claim at least 130 lives in Pakistan
At least 130 people were killed in deadly sectarian clashes in Pakistan's northwestern Kurram district in spite of a tentative ceasefire, days after gunmen opened fire on a convoy of vehicles carrying Shia Muslims, local officials said.
Coalition government likely in Ireland as count proceeds
Fianna Fail say decisions on power-sharing for another day’
How Syria's forgotten war is back on the world's agenda
Many believed the country was lost in an unsolvable conflict, until everything changed in a matter of days, writes Bel Trew
Assad regime scrambles to halt Syrian rebels’ advance
Civilians reportedly killed by Russian and Syrian airstrikes
Mother of poisoning victim says she knew she would die
Lawyer Simone White succumbed to the effects of methanol while backpacking in Laos with two of her childhood friends
