Sholay To Sima Aunty, US Poll Campaign Gets Desi Touch
The Times of India Delhi|November 01, 2020
Both Trump and Biden campaigns reference desi culture to clinch crucial Indian-American vote
Himanshi.Dhawan@timesgroup.com
Sholay To Sima Aunty, US Poll Campaign Gets Desi Touch

Mausi: Trump mein kya kharabi hai beta?

Jai: Arre Mausi, Trump mein ek bhi achha gun ho to batau. Jab Senate jaata hai to galat kaam karke aata hai, moo kholta hai to jhoot bolta hai aur poore desh ko Covid ki bimari mein doboke rakha hai.

Mausi: Theek hai beta mein Biden ko vote de kar aati hoon

Welcome to the US election desi style where the power of pop culture — tweaked Sholay dialogues, Bigg Boss memes and Sima Aunty of Indian Matchmaking fame — is being harnessed to urge Indian-Americans to get out and vote. Radio spots that have a doting daughter speaking to ‘’Papaji” in an unmistakeable Punjabi accent and TV advertisements that promise to leave a safe world for “betiyan” (daughters) are all part of an intense campaign where both Democrat and Republicans are going all out to woo desis.

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