What is India strategy for now and the content play that you are engaged in?
Reed Hastings: Many of the shows that Monika is doing here are extraordinary. We have launched 70 Indian Netflix originals already. Some have won international Emmy. White Tiger got a lot of positive accolades. Monika is expanding regional content from the South. Now we have got 90 shows in the pipeline already that are developed. 70 done, 90 commissioned and in the pipeline.
Monika Shergill: The way the Netflix model works beautifully as we have experienced across countries is that consumers come to Netflix for both quality and diversity. For us what actually works is diversity, because your Netflix is different from my Netflix. Which is why when we say we have done 70 titles in India — this is across doc series, this is across content like Indian matchmaking, content like the Emmy award-winning Delhi Crime, Jamtara which is on phishing, the crime dramas.
The new slate actually what we are coming out with will be a significant sort of step-change in the market, also the way we have planned it, hoping very humbly that it lands like that, is the velocity of content, the kind of stories that we will bring at scale and at velocity which Netflix is globally known for. So that is what we are aiming to do from the end of this year.
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the {{IssueName}} edition of {{MagazineName}}.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Song and dance there, but where is Brazil's soul?
From swooning over the twirling foot of Richarlison the other day, to fretting over the ankle of Neymar, it is back to business for Brazil. Gone is the exultation to dance and express themselves.
Marriott to reach 200-hotel mark in India by 2025 from current 134
American hospitality major Marriott International — the group with the largest number of branded hotel rooms in India at about 26,000 — has drawn up very ambitious growth plans for the country.
India's visually-impaired players dribble, debate on and off field
Take 20-year-old Shivam Negi for instance. A member of the national blind football team, Negi along with three other NIEVPD students is ardently following the matches by listening to live commentary.
SIPS eating into luxe car sales: Merc
‘MF Investments Reducing Disposable Incomes Of Indians’
Fury's Ground Xiro
Xi's zero-Covid policy has angered ordinary Chinese as never before. A dangerous moment for the state
Trump faulted for dinner with white nationalist, rapper Ye
The sportswear manufacturer has also launched a probe into his conduct.
Blank sheets of paper become symbol of defiance
Chinese protesters have turned to blank sheets of paper to express their anger over Covid-19 restrictions.
Can't deny mediclaim to a vegetarian, insurer told
Dietary Habit Not Patient’s Fault: Consumer Body
Thakur: Will host 'grand Olympics' in Gujarat in future
Union sports minister Anurag Thakur on Sunday said Gujarat will host a “grand Olympics” sporting event in the future.
Will restore old pension scheme in Guj: Kejriwal
He also urged government employees in the state to back AAP while promising implementation of the old pension scheme for them by January 31, 2022.
