Every time I need to buy a gift before visiting a newborn baby, I face this dilemma. I feel lost In a baby store with aisles of pink and blue. The pink aisle has pink, purple or pastels - it sparkles with fluffy dresses, dolls and stuffed animals that are meant for girls. The blue aisle has clothes in different shades of blue and toys such as robots, cars and bikes - meant for boys. And it baffles me. The infant or toddler doesn't care about the colour, right?
Beyond clothes – the colour divide
Today, just look at advertising, the catalogues, baby picture books etc.
And you will see the colour scheming in children’s bedrooms, and toys too. Stationery, accessories, tricycles – any product that children use has colour and image stereotyping in it. This points to the great gender divide that is being sold to us.
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